New marketing strategies [electronic resource] : evolving flexible processes to fit market circumstances / Ian Chaston.

By: Chaston, IanContributor(s): ProQuest (Firm)Material type: TextTextPublication details: London : Thousand Oaks, Calif. : Sage Publications, 1999Description: vii, 199 p. : illISBN: 9780857029591 (electronic bk.)Subject(s): Marketing -- ManagementGenre/Form: Electronic books.DDC classification: 658.8 LOC classification: HF5415.13 | .C513 1999Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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