New marketing strategies evolving flexible processes to fit market circumstances /

Chaston, Ian.

New marketing strategies evolving flexible processes to fit market circumstances / [electronic resource] : Ian Chaston. - London : Thousand Oaks, Calif. : Sage Publications, 1999. - vii, 199 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9780857029591 (electronic bk.)




Marketing--Management.


Electronic books.

HF5415.13 / .C513 1999

658.8