Smart ball [electronic resource] : marketing the myth and managing the reality of major league baseball / Robert F. Lewis II.
Material type: TextPublication details: Jackson : University Press of Mississippi, c2010Description: xii, 165 pSubject(s): Baseball -- Economic aspects -- United States | Baseball -- United States -- Marketing | Baseball -- United States -- ManagementGenre/Form: Electronic books.DDC classification: 796.3570973 LOC classification: GV880 | .L55 2010Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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