Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.

By: Jeffery, Mark, 1965-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2010Description: xxi, 298 pSubject(s): Marketing research | Marketing -- Mathematical models | Marketing -- Case studiesGenre/Form: Electronic books.DDC classification: 658.8/3 LOC classification: HF5415.2 | .J44 2010Online resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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