Data-driven marketing the 15 metrics everyone in marketing should know /

Jeffery, Mark, 1965-

Data-driven marketing the 15 metrics everyone in marketing should know / [electronic resource] : Mark Jeffery. - Hoboken, N.J. : Wiley, c2010. - xxi, 298 p.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Marketing research.
Marketing--Mathematical models.
Marketing--Case studies.


Electronic books.

HF5415.2 / .J44 2010

658.8/3