Trademarks, brands and competitiveness [electronic resource] / edited by Teresa da Silva Lopes and Paul Duguid.

Contributor(s): Lopes, Teresa da Silva, 1968- | Duguid, Paul, 1954- | ProQuest (Firm)Material type: TextTextSeries: Routledge international studies in business history ; 19.Publication details: New York : Routledge, 2010Description: xv, 248 p. : illISBN: 9780203861981 (electronic bk.)Subject(s): Brand name products -- History | Trademarks -- History | Commerce -- History | CompetitionGenre/Form: Electronic books.LOC classification: HD69.B7 | T693 2010Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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