Trademarks, brands and competitiveness
Trademarks, brands and competitiveness [electronic resource] /
edited by Teresa da Silva Lopes and Paul Duguid.
- New York : Routledge, 2010.
- xv, 248 p. : ill.
- Routledge international studies in business history ; 19 .
- Routledge international studies in business history ; 19. .
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780203861981 (electronic bk.)
Brand name products--History.
Trademarks--History.
Commerce--History.
Competition.
Electronic books.
HD69.B7 / T693 2010
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9780203861981 (electronic bk.)
Brand name products--History.
Trademarks--History.
Commerce--History.
Competition.
Electronic books.
HD69.B7 / T693 2010