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Advertising, the media and globalisation : a world in motion / John Sinclair.

By: Sinclair, JohnMaterial type: Text

TextPublication details: London ; New York : Routledge, 2012Description: 160 p. : ill. ; 24 cmISBN: 9780415668828 (hardback); 9780415668835 (pbk.); 9780203143643 (ebook)Subject(s): Advertising -- Social aspects | Mass media | Globalization -- Social aspectsDDC classification: 659.1 SIN LOC classification: HF5821 | .S577 2012

Contents:

Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	RELIANCE PJ Library	659.1 SIN (Browse shelf (Opens below))	Available		005451
BOOK	RELIANCE PJ Library	659.1 SIN (Browse shelf (Opens below))	Available		005452

Total holds: 0

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Previous	659.1 LOW Clever Advertising	659.1 RIE Positioning - The Battle For Your Mind	659.1 SIN Advertising, the media and globalisation : a world in motion /	659.1 SIN Advertising, the media and globalisation : a world in motion /	659.10420973 STR Satisfaction Guaranteed: the making of the American mass market	659.2/85 SEL The company image : building your identity and influence in the marketplace /	659.2/85 SEL The company image : building your identity and influence in the marketplace /	Next

Includes bibliographical references (p. [136]-151) and index.

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