Normal view MARC view ISBD view

Advertising, the media and globalisation : a world in motion /

Sinclair, John,

Advertising, the media and globalisation : a world in motion / John Sinclair. - London ; New York : Routledge, 2012. - 160 p. : ill. ; 24 cm.

Includes bibliographical references (p. [136]-151) and index.

Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.

ISBN: 9780415668828 (hardback) 9780415668835 (pbk.) 9780203143643 (ebook)

LCCN: 2011041862

Subjects--Topical Terms:
Advertising--Social aspects.
Mass media.
Globalization--Social aspects.

LC Class. No.: HF5821 / .S577 2012

Dewey Class. No.: 659.1 SIN

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)