New products management / Merle Crawford, University of Michigan-Emeritus, Anthony Di Benedetto, Temple University.

By: Crawford, C. MerleContributor(s): Di Benedetto, C. AnthonyMaterial type: TextTextPublisher: New York, NY : McGraw-Hill Education, [to be published May 2015]Edition: Eleventh editionDescription: 588 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781259254345; 9780078029042 (alk. paper); 9789814577106 (IE)Subject(s): New products -- ManagementDDC classification: 658.575 LOC classification: HF5415.153 | .C72 2015
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Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK RELIANCE
PJ Library 		658.575 (Browse shelf (Opens below)) Available 006841
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