New products management /

Crawford, C. Merle

New products management / Merle Crawford, University of Michigan-Emeritus, Anthony Di Benedetto, Temple University. - Eleventh edition. - 588 pages : illustrations ; 24 cm.

9781259254345 9780078029042 (alk. paper) 9789814577106 (IE)

2013042977


New products--Management.

HF5415.153 / .C72 2015

658.575