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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth EContributor(s): Baack, DonaldMaterial type: Text

TextPublication details: Boston : Prentice Hall, c2012Edition: 5th edDescription: xviii, 445 p. : col. ill. ; 28 cmISBN: 9780132538961 (pbk. : alk. paper); 0132538962Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1 CLO LOC classification: HF5415.123 | .C58 2012

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Holdings
Item type	Current library	Call number	Status	Barcode
BOOK	RELIANCE PJ Library	659.1 CLO (Browse shelf (Opens below))	Available	002672
BOOK	RELIANCE PJ Library	659.1 CLO (Browse shelf (Opens below))	Available	002671
BOOK	RELIANCE	659.1 CLO (Browse shelf (Opens below))	Available	005431 (P)
BOOK	RELIANCE	659.1 CLO (Browse shelf (Opens below))	Available	005432 (P)

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Previous	659.1 ARE Contemporary advertising and integrated marketing communications /	659.1 ARE Contemporary advertising and integrated marketing communications /	659.1 CLO Integrated advertising, promotion, and marketing communications /	659.1 CLO Integrated advertising, promotion, and marketing communications /	659.1 LOW Clever Advertising	659.1 RIE Positioning - The Battle For Your Mind	659.1 SIN Advertising, the media and globalisation : a world in motion /	Next

Includes bibliographical references and index.

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