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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 5th ed. - Boston : Prentice Hall, c2012. - xviii, 445 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780132538961 (pbk. : alk. paper) 0132538962

LCCN: 2010044390

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5415.123 / .C58 2012

Dewey Class. No.: 659.1 CLO

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