Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth EContributor(s): Baack, DonaldMaterial type: TextTextPublication details: Boston : Prentice Hall, c2012Edition: 5th edDescription: xviii, 445 p. : col. ill. ; 28 cmISBN: 9780132538961 (pbk. : alk. paper); 0132538962Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1 CLO LOC classification: HF5415.123 | .C58 2012
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK RELIANCE
PJ Library 		659.1 CLO (Browse shelf (Opens below)) Available 002672
BOOK BOOK RELIANCE
PJ Library 		659.1 CLO (Browse shelf (Opens below)) Available 002671
BOOK BOOK RELIANCE
659.1 CLO (Browse shelf (Opens below)) Available 005431 (P)
BOOK BOOK RELIANCE
659.1 CLO (Browse shelf (Opens below)) Available 005432 (P)
Total holds: 0

Includes bibliographical references and index.

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