Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Boston : Pearson, c2010Edition: 6th edDescription: 929 p. : ill., ports. ; 28 cmISBN: 9780136094234Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 MAL
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| 658.83 CHI Marketing Research | 658.83 CHI Marketing Research | 658.83 CHI Marketing Research | 658.83 MAL Marketing research : an applied orientation / | 658.8342 ENG Consumer behavior / | 658.8342 LEN Consumer behaviour | 658.8342 LEN Consumer behaviour |
"Global edition."
Previous ed.: 2007.
Includes bibliographical references (p. 866-905) and index.
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