Marketing research : (Record no. 4616)
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000 -LEADER | |
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fixed length control field | 00828cam a2200277 a 4500 |
001 - CONTROL NUMBER | |
control field | ocn444373472 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220819023041.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 090604s2010 mauac b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780136094234 |
035 ## - | |
-- | (OCoLC)444373472 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | EQO |
Transcribing agency | EQO |
Modifying agency | UKM |
-- | CPV |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | CPVA |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 MAL |
090 ## - | |
-- | HF5415.2 |
-- | Mal 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K. |
245 10 - TITLE STATEMENT | |
Title | Marketing research : |
Remainder of title | an applied orientation / |
Statement of responsibility, etc. | Naresh K. Malhotra. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | c2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 929 p. : |
Other physical details | ill., ports. ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | "Global edition." |
500 ## - GENERAL NOTE | |
General note | Previous ed.: 2007. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. 866-905) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research |
General subdivision | Methodology. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
RELIANCE | RELIANCE | PJ Library | 10/11/2021 | 658.83 MAL | 014801 | 10/11/2021 | 10/11/2021 | BOOK |