Marketing research : (Record no. 4616)

MARC details
000 -LEADER
fixed length control field 00828cam a2200277 a 4500
001 - CONTROL NUMBER
control field ocn444373472
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220819023041.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090604s2010 mauac b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136094234
035 ## -
-- (OCoLC)444373472
040 ## - CATALOGING SOURCE
Original cataloging agency EQO
Transcribing agency EQO
Modifying agency UKM
-- CPV
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CPVA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 MAL
090 ## -
-- HF5415.2
-- Mal 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc. Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent 929 p. :
Other physical details ill., ports. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note "Global edition."
500 ## - GENERAL NOTE
General note Previous ed.: 2007.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 866-905) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          RELIANCE RELIANCE PJ Library 10/11/2021 658.83 MAL 014801 10/11/2021 10/11/2021 BOOK