Advertising, promotion and other aspects of integrated marketing communications
Shimp, Terence A.
Advertising, promotion and other aspects of integrated marketing communications - Cengage Learning 2013
9781133191421
HF5438.5 .S69 2013
658.82 SHI
Advertising, promotion and other aspects of integrated marketing communications - Cengage Learning 2013
9781133191421
HF5438.5 .S69 2013
658.82 SHI