The corporate brand / Nicholas Ind.

By: Ind, NicholasMaterial type: TextTextPublication details: Washington Square, N.Y. : New York University Press, 1997Description: xi, 184 p. : ill. ; 24 cmISBN: 9780814737620Subject(s): Brand name productsDDC classification: 658.8/27 IND LOC classification: HD69.B7 | I53 1997Online resources: Contributor biographical information | Publisher description
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658.8/27 IND (Browse shelf (Opens below)) Available 012391
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Includes bibliographical references (p. 179) and index.

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