The corporate brand /

Ind, Nicholas.

The corporate brand / Nicholas Ind. - Washington Square, N.Y. : New York University Press, 1997. - xi, 184 p. : ill. ; 24 cm.

Includes bibliographical references (p. 179) and index.

9780814737620

97013666


Brand name products.

HD69.B7 / I53 1997

658.8/27 IND