Commoditization and the strategic response [electronic resource] / by Andrew Holmes.

By: Holmes, Andrew, 1965-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Hants, England ; Burlington, VT : Ashgate Pub., c2008Description: xviii, 223 pSubject(s): Commercial products | Consumption (Economics) | ManagementGenre/Form: Electronic books.DDC classification: 338/.02 LOC classification: HF1040.7 | .H65 2008Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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