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Commoditization and the strategic response

Holmes, Andrew, 1965-

Commoditization and the strategic response [electronic resource] / by Andrew Holmes. - Hants, England ; Burlington, VT : Ashgate Pub., c2008. - xviii, 223 p.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Commercial products.
Consumption (Economics)
Management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF1040.7 / .H65 2008

Dewey Class. No.: 338/.02

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