E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

Include bibliographic references and index.

Part 1. Introduction to E-commerce: Chapter 1: The Revolution Is Just Beginning ; Chapter 2: E-Commerce Business Models and Concepts -- Part 2: Technology Infrastructure for E-Commerce: Chapter 3: E-Commerce infrastructure: The Internet Web, and mobile platform ; Chapter 4: Building an E-Commerce presence: Web Sites, mobile sites, and apps ; Chapter 5: E-Commerce Security and Payment Systems -- Part 3: Business Concepts and Social Issues: Chapter 6: E-Commerce Marketing and advertising Concepts ; Chapter 7: Social, mobile, and local marketing ; Chapter 8: Ethical Social and Political Issues in E-Commerce -- Part 4: E-Commerce in Action: Chapter 9: Online Retail and Services ; Chapter 10: Online Content and Media ; Chapter 11: Social Networks, Auctions, and Portals ; Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce.

"This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated." --Descripción del editor.