MARC details
| 000 -LEADER |
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| fixed length control field |
02502cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn868987499 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220819022948.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140124s2014 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781292076317 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
013302444X |
| 035 ## - |
|---|
| -- |
(OCoLC)868987499 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
U@S |
| Language of cataloging |
spa |
| Transcribing agency |
U@S |
| Modifying agency |
OCLCO |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5548.32 |
| Item number |
.L38 2015 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 LAU |
| 090 ## - |
|---|
| -- |
HF5548.32 |
| -- |
Lau 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laudon, Kenneth C., |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-commerce : |
| Remainder of title |
business, technology, society / |
| Statement of responsibility, etc. |
Kenneth C. Laudon, Carol Guercio Traver. |
| 246 14 - |
|---|
| -- |
E-commerce 2015: |
| -- |
business, technology, society. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall ; |
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Pearson Education [distributor], |
| Date of publication, distribution, etc. |
c2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 804, [57] p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Include bibliographic references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Introduction to E-commerce: Chapter 1: The Revolution Is Just Beginning ; Chapter 2: E-Commerce Business Models and Concepts -- Part 2: Technology Infrastructure for E-Commerce: Chapter 3: E-Commerce infrastructure: The Internet Web, and mobile platform ; Chapter 4: Building an E-Commerce presence: Web Sites, mobile sites, and apps ; Chapter 5: E-Commerce Security and Payment Systems -- Part 3: Business Concepts and Social Issues: Chapter 6: E-Commerce Marketing and advertising Concepts ; Chapter 7: Social, mobile, and local marketing ; Chapter 8: Ethical Social and Political Issues in E-Commerce -- Part 4: E-Commerce in Action: Chapter 9: Online Retail and Services ; Chapter 10: Online Content and Media ; Chapter 11: Social Networks, Auctions, and Portals ; Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated." --Descripción del editor. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information technology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Traver, Carol Guercio. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
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