Rural marketing [electronic resource] : targeting the non-urban consumer / Sanal Kumar Velayudhan.

By: Velayudhan, Sanal Kumar, 1955-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Los Angeles ; London : Response, 2007Edition: 2nd edDescription: 249 p. : illSubject(s): Marketing -- India | Consumer behavior -- India | India -- Rural conditionsGenre/Form: Electronic books.LOC classification: HF5415.12.I5 | V45 2007Online resources: Click to View
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Includes bibliographical references (p. [242]-249).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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