Rural marketing targeting the non-urban consumer /

Velayudhan, Sanal Kumar, 1955-

Rural marketing targeting the non-urban consumer / [electronic resource] : Sanal Kumar Velayudhan. - 2nd ed. - Los Angeles ; London : Response, 2007. - 249 p. : ill.

Includes bibliographical references (p. [242]-249).


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Marketing--India.
Consumer behavior--India.


India--Rural conditions.


Electronic books.

HF5415.12.I5 / V45 2007