The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.

Contributor(s): Shrum, L. J | ProQuest (Firm)Material type: TextTextPublication details: Mahwah, NJ : Lawrence Erlbaum, c2004Description: xvi, 360 p. : illSubject(s): Subliminal advertising | Advertising -- Psychological aspects | Mass media -- Psychological aspects | Persuasion (Psychology) | Manipulative behaviorGenre/Form: Electronic books.DDC classification: 659.1/01/9 LOC classification: HF5827.9 | .P78 2004Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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