The psychology of entertainment media blurring the lines between entertainment and persuasion /
The psychology of entertainment media blurring the lines between entertainment and persuasion / [electronic resource] :
edited by L.J. Shrum.
- Mahwah, NJ : Lawrence Erlbaum, c2004.
- xvi, 360 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subliminal advertising.
Advertising--Psychological aspects.
Mass media--Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Electronic books.
HF5827.9 / .P78 2004
659.1/01/9
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subliminal advertising.
Advertising--Psychological aspects.
Mass media--Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Electronic books.
HF5827.9 / .P78 2004
659.1/01/9