The psychology of entertainment media blurring the lines between entertainment and persuasion /

The psychology of entertainment media blurring the lines between entertainment and persuasion / [electronic resource] : edited by L.J. Shrum. - Mahwah, NJ : Lawrence Erlbaum, c2004. - xvi, 360 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Subliminal advertising.
Advertising--Psychological aspects.
Mass media--Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.


Electronic books.

HF5827.9 / .P78 2004

659.1/01/9