Product development [electronic resource] : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].

Contributor(s): Mital, Anil | ProQuest (Firm)Material type: TextTextPublication details: Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008Description: xviii, 425 p. : illSubject(s): New products -- Management | New products -- Marketing | Strategic planningGenre/Form: Electronic books.DDC classification: 658.5/75 LOC classification: HF5415.153 | .P7484 2008Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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