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Product development a structured approach to consumer product development, design, and manufacture /

Product development a structured approach to consumer product development, design, and manufacture / [electronic resource] : Anil Mital ... [et al.]. - Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008. - xviii, 425 p. : ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
New products--Management.
New products--Marketing.
Strategic planning.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.153 / .P7484 2008

Dewey Class. No.: 658.5/75

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