The handbook of field marketing [electronic resource] : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin.
Material type: TextPublication details: London ; Philadelphia : Kogan Page, 2008Description: xxv, 245 p. : illSubject(s): Direct marketing | Sales promotion | Sampling | Branding (Marketing)Genre/Form: Electronic books.LOC classification: HF5415.126 | .W55 2008Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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