International Business / John Wild, Kenneth L. Wild

By: John WildContributor(s): Kenneth L. WildMaterial type: TextTextPublication details: Harlow : Pearson Education Limited, 2013Edition: Global ed of 7th rev. edDescription: 473 pages : illustrations (colour), maps (colour) ; 28 cmISBN: 9780273786979 DDC classification: 658.049
Contents:
About the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
Summary: Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK BAC
PJ Library 		658.049 WIL  (Browse shelf (Opens below)) Available 3201031
Total holds: 0

About the authors --
Global business environment --
Globalization --
National business environments --
Cross-cultural business --
Politics, law, and business ethics --
Economic systems and development --
International trade and investment --
International trade --
Business-government trade relations --
Foreign direct investment --
Regional economic integration --
The international financial system --
International financial markets --
International monetary system --
International business management --
International strategy and organization --
Analyzing international opportunities --
Selecting and managing entry modes --
Developing and marketing products --
Managing international operations --
Hiring and managing employees.

Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.

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