International Business /
John Wild
International Business / John Wild, Kenneth L. Wild - Global ed of 7th rev. ed - Harlow : Pearson Education Limited, 2013. - 473 pages : illustrations (colour), maps (colour) ; 28 cm
About the authors --
Global business environment --
Globalization --
National business environments --
Cross-cultural business --
Politics, law, and business ethics --
Economic systems and development --
International trade and investment --
International trade --
Business-government trade relations --
Foreign direct investment --
Regional economic integration --
The international financial system --
International financial markets --
International monetary system --
International business management --
International strategy and organization --
Analyzing international opportunities --
Selecting and managing entry modes --
Developing and marketing products --
Managing international operations --
Hiring and managing employees.
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
9780273786979
658.049
International Business / John Wild, Kenneth L. Wild - Global ed of 7th rev. ed - Harlow : Pearson Education Limited, 2013. - 473 pages : illustrations (colour), maps (colour) ; 28 cm
About the authors --
Global business environment --
Globalization --
National business environments --
Cross-cultural business --
Politics, law, and business ethics --
Economic systems and development --
International trade and investment --
International trade --
Business-government trade relations --
Foreign direct investment --
Regional economic integration --
The international financial system --
International financial markets --
International monetary system --
International business management --
International strategy and organization --
Analyzing international opportunities --
Selecting and managing entry modes --
Developing and marketing products --
Managing international operations --
Hiring and managing employees.
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
9780273786979
658.049