The Chinese e-Merging Market : Digital China and Its Social Media Landscape.

By: Krokou, DanaiMaterial type: TextTextSeries: The Chinese Market SeriesPublisher: New York : Business Expert Press, 2021Copyright date: �2021Edition: 2nd edDescription: 1 online resource (244 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781637420539Subject(s): China | Electronic commerceGenre/Form: Electronic books.Additional physical formats: Print version:: The Chinese e-Merging MarketDDC classification: 381.1420951 LOC classification: HF5548.325.C6Online resources: Click to View
Contents:
Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Introduction -- China's E-Tail Revolution: Why China and Why SellOnline -- Online Consumer Behavior in China -- What Do They Value Most? -- How to Market Your Products and Services Online -- The Big Two: We Chat andSina Weibo -- How to Market on WeChat -- How to Market on Weibo -- Tik Tok: A Newcomer -- The Taobao Phenomenon: Can You Beat the Giant? -- How to Sell Online -- Alternative Solutions -- Payment Methods -- Digital Laws and Regulations in China -- Key Strategies for Different Company Types -- Managing Practical Challenges -- The Future of E-Commerce and Technology in China -- The Future of Chinese Retail -- Post-pandemic China and the 5G Battle -- China Going Global -- Final Thoughts and Recommendations -- 2020 Digital China in Numbers -- Useful Links &amp -- References -- Bibliography -- About the Author -- Index -- Adpage -- Backcover.
Summary: This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.
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Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Introduction -- China's E-Tail Revolution: Why China and Why SellOnline -- Online Consumer Behavior in China -- What Do They Value Most? -- How to Market Your Products and Services Online -- The Big Two: We Chat andSina Weibo -- How to Market on WeChat -- How to Market on Weibo -- Tik Tok: A Newcomer -- The Taobao Phenomenon: Can You Beat the Giant? -- How to Sell Online -- Alternative Solutions -- Payment Methods -- Digital Laws and Regulations in China -- Key Strategies for Different Company Types -- Managing Practical Challenges -- The Future of E-Commerce and Technology in China -- The Future of Chinese Retail -- Post-pandemic China and the 5G Battle -- China Going Global -- Final Thoughts and Recommendations -- 2020 Digital China in Numbers -- Useful Links &amp -- References -- Bibliography -- About the Author -- Index -- Adpage -- Backcover.

This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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