GCSE Business Studies: Introduction to Enterprise / Ian Marcouse

Includes index.

Spotting a business opportunity; An introduction to business enterprise; Understanding customer needs; Customer demand; Market mapping; Competition - role and limitations; Analysing competitor strengths and weaknesses; Understanding the need to add value; Invention and innovation; Assessing a franchise opportunity; Showing enterprise; Introduction to enterprise skills; Thinking creatively; Deliberate creativity; Business risks and rewards; Calculated risks; Other enterprise qualities; Putting a business idea into practice; Introduction to getting it right; Estimating revenue; Estimating costs; Calculating and using profit; The role and importance of cash; Forecasting cash flow; Raising finance; Objectives when starting up; Making the start-up effective; Introduction to effective start-up; Customer focus and the marketing mix; Is the customer always right?; Limited versus unlimited liability; Start-up legal and tax issues; Effective, on-time delivery; Recruiting the right staff; Staff training; Motivation; Understanding the economic context; Introduction to the economic context; Demand and supply; Prices in commodity markets; Interest rates; Exchange rates; Changes in economic activity; Forecasting economic activity; Stakeholders; The effect of business and economic activity on stakeholders.

A great new book to bring your GCSE classes to life.