GCSE Business Studies: Introduction to Enterprise / (Record no. 2954)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780340926987 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ian Marcouse
245 #0 - TITLE STATEMENT
Title GCSE Business Studies: Introduction to Enterprise /
Statement of responsibility, etc. Ian Marcouse
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Hodder Education, 
Date of publication, distribution, etc. 2006.
Place of publication, distribution, etc. London:
300 ## - PHYSICAL DESCRIPTION
Extent vi, 193 pages : color illustrations ; 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.<br/>
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Spotting a business opportunity; An introduction to business enterprise; Understanding customer needs; Customer demand; Market mapping; Competition - role and limitations; Analysing competitor strengths and weaknesses; Understanding the need to add value; Invention and innovation; Assessing a franchise opportunity; Showing enterprise; Introduction to enterprise skills; Thinking creatively; Deliberate creativity; Business risks and rewards; Calculated risks; Other enterprise qualities; Putting a business idea into practice; Introduction to getting it right; Estimating revenue; Estimating costs; Calculating and using profit; The role and importance of cash; Forecasting cash flow; Raising finance; Objectives when starting up; Making the start-up effective; Introduction to effective start-up; Customer focus and the marketing mix; Is the customer always right?; Limited versus unlimited liability; Start-up legal and tax issues; Effective, on-time delivery; Recruiting the right staff; Staff training; Motivation; Understanding the economic context; Introduction to the economic context; Demand and supply; Prices in commodity markets; Interest rates; Exchange rates; Changes in economic activity; Forecasting economic activity; Stakeholders; The effect of business and economic activity on stakeholders.<br/>
520 ## - SUMMARY, ETC.
Summary, etc. A great new book to bring your GCSE classes to life.<br/><br/>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          BAC BAC PJ Library 12/14/2020   658.11 MAR  3102683 12/14/2020 12/14/2020 BOOK