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Foundations of Marketing / John Fahy, David Jobber

By: John FahyContributor(s): David JobberMaterial type: Text

TextPublication details: Maidenhead : McGraw Hill Higher Education, 2012Edition: 4th edDescription: 359 pages : illustrationsISBN: 9780077137014 DDC classification: 658.8 Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	BAC PJ Library	658.8 FAH (Browse shelf (Opens below))	Available		3102685

Total holds: 0

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

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