Foundations of Marketing /
John Fahy
Foundations of Marketing / John Fahy, David Jobber - 4th ed. - Maidenhead : McGraw Hill Higher Education, 2012. - 359 pages : illustrations
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
9780077137014
658.8
Foundations of Marketing / John Fahy, David Jobber - 4th ed. - Maidenhead : McGraw Hill Higher Education, 2012. - 359 pages : illustrations
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
9780077137014
658.8