The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
Material type: TextPublisher: Hoboken, New Jersey : Wiley, 2017Copyright date: 2017Edition: Sixth editionDescription: 1 online resource (427 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781119362449Other title: New rules of marketing and PRSubject(s): Internet marketing | Internet in public relationsGenre/Form: Electronic books.Additional physical formats: Print version:: New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly.DDC classification: 658.872 LOC classification: HF5415.1265 | .S368 2017Online resources: Click to ViewNo physical items for this record
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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