The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Scott, David Meerman,

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / New rules of marketing and PR David Meerman Scott. - Sixth edition. - 1 online resource (427 pages) : illustrations

Includes index.

9781119362449


Internet marketing.
Internet in public relations.


Electronic books.

HF5415.1265 / .S368 2017

658.872