Broadcast pharmaceutical advertising in the United States : primetime pill pushers / Janelle Applequist, Ph.D.
Material type: TextPublisher: Lanham, Maryland : Lexington Books, 2016Copyright date: 2016Description: 1 online resource (169 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781498539524 (e-book)Subject(s): Advertising -- DrugsGenre/Form: Electronic books.Additional physical formats: Print version:: Broadcast pharmaceutical advertising in the United States : primetime pill pushers.DDC classification: 659.1961519 LOC classification: HF6161.D7 | .A675 2016Online resources: Click to ViewNo physical items for this record
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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