Marketing for special and academic libraries : a planning and best practices sourcebook / Patricia Higginbottom and Valerie Gordon.

By: Higginbottom, Patricia C [author.]Contributor(s): Gordon, Valerie S [author.]Material type: TextTextSeries: Medical Library Association booksPublisher: Lanham, Maryland : Rowman & Littlefield, 2016Copyright date: 2016Description: 1 online resource (179 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781442262713 (e-book)Subject(s): Academic libraries -- Marketing | Special libraries -- MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing for special and academic libraries : a planning and best practices sourcebook.DDC classification: 025.1/977 LOC classification: Z716.3 | .H544 2016Online resources: Click to View
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Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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