Marketing for special and academic libraries : a planning and best practices sourcebook /

Higginbottom, Patricia C.,

Marketing for special and academic libraries : a planning and best practices sourcebook / Patricia Higginbottom and Valerie Gordon. - 1 online resource (179 pages) : illustrations, tables. - Medical Library Association Books . - Medical Library Association books. .

Includes bibliographical references at the end of each chapters and index.

9781442262713 (e-book)


Academic libraries--Marketing.
Special libraries--Marketing.


Electronic books.

Z716.3 / .H544 2016

025.1/977