Media of Mass Communication / John Vivian

CHAPTER ONE: MASS MEDIA LITERACY
CHAPTER TWO: MEDIA TECHNOLOGY
CHAPTER THREE: MEDIA ECONOMICS
CHAPTER FOUR: INK ON PAPER
CHAPTER FIVE: SOUND MEDIA
CHAPTER SIX: MOTION MEDIA
CHAPTER SEVEN: NEW MEDIA LANDSCAPE
CHAPTER EIGHT: NEWS
CHAPTER NINE: ENTERTAINMENT
CHAPTER TEN: PUBLIC RELATIONS
CHAPTER ELEVEN: ADVERTISING
CHAPTER TWELVE: MASS AUDIENCES
CHAPTER THIRTEEN: MASS MEDIA EFFECTS
CHAPTER FOURTEEN: MASS MEDIA GLOBALIZATION
CHAPTER FIFTEEN: ETHICS

People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy. The Media of Mass Communication, 11eteaches students to understand how the media work and why.



The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, The Media of Mass Communication, 11e helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.