Media of Mass Communication / (Record no. 2498)

MARC details
000 -LEADER
fixed length control field 01884nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292025230 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name John Vivian
245 #0 - TITLE STATEMENT
Title Media of Mass Communication /
Statement of responsibility, etc. John Vivian
250 ## - EDITION STATEMENT
Edition statement 11th ed.;
Remainder of edition statement Pearson New International Edition 
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education Limited, 
Date of publication, distribution, etc. 2013. 
Place of publication, distribution, etc. Harlow :
300 ## - PHYSICAL DESCRIPTION
Extent 456 p. : ill. ; 28 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note CHAPTER ONE: MASS MEDIA LITERACY<br/>CHAPTER TWO: MEDIA TECHNOLOGY<br/>CHAPTER THREE: MEDIA ECONOMICS<br/>CHAPTER FOUR: INK ON PAPER<br/>CHAPTER FIVE: SOUND MEDIA<br/>CHAPTER SIX: MOTION MEDIA<br/>CHAPTER SEVEN: NEW MEDIA LANDSCAPE<br/>CHAPTER EIGHT: NEWS<br/>CHAPTER NINE: ENTERTAINMENT <br/>CHAPTER TEN: PUBLIC RELATIONS<br/>CHAPTER ELEVEN: ADVERTISING<br/>CHAPTER TWELVE: MASS AUDIENCES<br/>CHAPTER THIRTEEN: MASS MEDIA EFFECTS<br/>CHAPTER FOURTEEN: MASS MEDIA GLOBALIZATION<br/>CHAPTER FIFTEEN: ETHICS
520 ## - SUMMARY, ETC.
Summary, etc. People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy. The Media of Mass Communication, 11eteaches students to understand how the media work and why.<br/><br/><br/><br/>The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, The Media of Mass Communication, 11e helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
          BAC BAC PJ Library 12/14/2020   302.23 VIV  3102632 12/14/2020 12/14/2020 BOOK  
          BAC BAC PJ Library 12/14/2020 1 302.23 VIV  3102631 02/07/2024 12/14/2020 BOOK 02/07/2024
          BAC BAC PJ Library 12/14/2020   302.23 VIV  3103352 01/06/2021 12/14/2020 BOOK