Marketing Management: An Asian Perspective / Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong
Material type:
TextPublication details: Singapore : Pearson Education, 2008. Edition: 5th edDescription: xxxviii, 749, [103] pages : color illustrations ; 28 cmISBN: 9789810679934 DDC classification: 658.802 Summary: Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint.
The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today's fast-changing marketing environment.
Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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BAC PJ Library | 658.802 MAR (Browse shelf (Opens below)) | Available | 1100404 | ||
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BAC PJ Library | 658.802 MAR (Browse shelf (Opens below)) | Available | 1100418 |
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| 658.802 KOT Marketing Management / | 658.802 KOT Marketing Management / | 658.802 MAR Marketing Management: An Asian Perspective / | 658.802 MAR Marketing Management: An Asian Perspective / | 658.8342 SOL Consumer Behavior: Buying, Having, and Being / | 658.8342 SOL Consumer Behavior: Buying, Having, and Being, Global Edition / | 658.8342 SOL Consumer Behavior: Buying, Having, and Being, Global Edition / |
Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint.
The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today's fast-changing marketing environment.
Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.
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