Marketing Management: An Asian Perspective / (Record no. 2462)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810679934 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler
245 #0 - TITLE STATEMENT
Title Marketing Management: An Asian Perspective /
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education, 
Date of publication, distribution, etc. 2008. 
Place of publication, distribution, etc. Singapore :
300 ## - PHYSICAL DESCRIPTION
Extent xxxviii, 749, [103] pages : color illustrations ; 28 cm
520 ## - SUMMARY, ETC.
Summary, etc. Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint.<br/><br/>The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today's fast-changing marketing environment.<br/><br/>Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          BAC BAC PJ Library 12/14/2020 658.802 MAR  1100404 12/14/2020 12/14/2020 BOOK
          BAC BAC PJ Library 12/14/2020 658.802 MAR  1100418 01/05/2021 12/14/2020 BOOK