Marketing Management: An Asian Perspective / (Record no. 2462)
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000 -LEADER | |
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fixed length control field | 01423nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 201214s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789810679934 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Philip Kotler |
245 #0 - TITLE STATEMENT | |
Title | Marketing Management: An Asian Perspective / |
Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson Education, |
Date of publication, distribution, etc. | 2008. |
Place of publication, distribution, etc. | Singapore : |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxviii, 749, [103] pages : color illustrations ; 28 cm |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint.<br/><br/>The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today's fast-changing marketing environment.<br/><br/>Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kevin Lane Keller, Ang Swee Hoon, Leong Siew Meng, Tan Chin Tiong |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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BAC | BAC | PJ Library | 12/14/2020 | 658.802 MAR | 1100404 | 12/14/2020 | 12/14/2020 | BOOK | |||||
BAC | BAC | PJ Library | 12/14/2020 | 658.802 MAR | 1100418 | 01/05/2021 | 12/14/2020 | BOOK |