Writing for public relations : a practical guide for professionals / Janet Mizrahi.

By: Mizrahi, Janet [author.]Material type: TextTextSeries: Corporate communication collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Edition: First editionDescription: 1 online resource (136 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781631573064Subject(s): Business writing | Public relations | blog | brochure | e-newsletter | marcom | marketing | marketing style | media kit | microblog | news release | newsletter | pitch letter | press kit | press release | public relations | social media | Tweet | web copy | web writing | website | writingGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 808.06665 LOC classification: HF5718.3 | .M598 2016Online resources: Click to View
Contents:
1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index.
Abstract: The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references (pages 129-132) and index.

1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index.

Access restricted to authorized users and institutions.

The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.

Title from PDF title page (viewed on January 19, 2016).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.