Writing for public relations : (Record no. 243813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03498nam a2200733 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC4307177 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240121073023.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160119s2016 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781631573057 |
| Qualifying information | paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781631573064 |
| Qualifying information | (electronic bk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC4307177 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Au-PeEL)EBL4307177 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr11138056 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaONFJC)MIL884208 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)939264174 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5718.3 |
| Item number | .M598 2016 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808.06665 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mizrahi, Janet., |
| -- | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Writing for public relations : |
| Remainder of title | a practical guide for professionals / |
| Statement of responsibility, etc. | Janet Mizrahi. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer | Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (136 pages) : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Corporate communication collection, |
| International Standard Serial Number | 2156-8170 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 129-132) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index. |
| 506 1# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Title from PDF title page (viewed on January 19, 2016). |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business writing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | blog |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | brochure |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | e-newsletter |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marcom |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing style |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | media kit |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | microblog |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | news release |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | newsletter |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | pitch letter |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | press kit |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | press release |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | public relations |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | social media |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Tweet |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | web copy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | web writing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | website |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | writing |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9781631573057 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Corporate communication collection. |
| International Standard Serial Number | 2156-8170 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4307177">https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=4307177</a> |
| Public note | Click to View |
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