Knowledge-based marketing [electronic resource] : the twenty-first century competitive edge / Ian Chaston.

By: Chaston, IanContributor(s): ProQuest (Firm)Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : SAGE, 2004Description: xi, 274 p. : illSubject(s): Marketing | Marketing researchGenre/Form: Electronic books.LOC classification: HF5415 | .C43 2004Online resources: Click to View
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Includes bibliographical references (p. 254-267) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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