Knowledge-based marketing the twenty-first century competitive edge /
Chaston, Ian.
Knowledge-based marketing the twenty-first century competitive edge / [electronic resource] : Ian Chaston. - London ; Thousand Oaks, Calif. : SAGE, 2004. - xi, 274 p. : ill.
Includes bibliographical references (p. 254-267) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Marketing research.
Electronic books.
HF5415 / .C43 2004
Knowledge-based marketing the twenty-first century competitive edge / [electronic resource] : Ian Chaston. - London ; Thousand Oaks, Calif. : SAGE, 2004. - xi, 274 p. : ill.
Includes bibliographical references (p. 254-267) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Marketing research.
Electronic books.
HF5415 / .C43 2004